Google Adwords (PPC)
Within the positioning on the Internet also called web positioning, the quickest way to appear well positioned are the sponsored links.
Google Ads offers the ability to target your product to the user searches. By configuring your ad on google it will only be displayed when a user searches for the keywords that we found previously set in our ad in Google.
We create your ads
We believe the campaign ads and choose the keywords, ie those words or phrases related to your business.The ads appear on Google
When users search on Google using one of the keywords you have established, the ad appears alongside the search results. Thus, direct advertising to an audience interested in them.Attract customers
Users simply click on your ad to make a purchase or learn more about your company.Google adwords Services
- Carefully analyze your website and its contents.
- We define a strategy to meet their demands.
- Evaluate what are the keywords more appropriate to report more benefits.
- Optimize the keywords most relevant, those that bring more real customers.
- The wording of the ads will be tailored to the editorial lines of the search engines and select the frequency of publication and relevant landing pages.
- Send detailed monthly reports with the performance campaign.
Format ads on Google Adwords
There are a variety of forms of ads. The most common format are text ads, followed by ads and animated. Other formats available include video ads, the local business and mobile ads. The ad text in the search engine Google generally looks like this:
- Title (25 characters, including spaces). The title attracts users likely to be interested in your products or services.
- Description (two lines of up to 35 characters each, including spaces). These two lines contain information about your product or service as well as other data. The content of these must be clear enough to communicate your intent and compelling enough to convince users to click on your ad and visit your site.
- URL (35 characters, including spaces). This line indicates the website that the user will visit if you click on the ad.
- Destination URL (1,024 characters). This is the page that users see when they access your site from your ad. The URL will not appear with your ad. Many advertisers link their ads to specific landing pages of your website, but use the simpler URL of their homepage as the display URL.
Benefits and advantages of Google Adwords
There arer several benefits of this system of PPC advertising:
- Short-term profitability. target your potential customers as possible, show your website directly to users who are specifically looking for products or services offered.
- Attracting new audiences. Although it is indexed in Google, you can attract new customers by increasing the visibility PPC.
- You can check in a short time and will serve to draw conclusions on its website.
- High flexibility will have the ability to define, redefine and adjust their marketing campaign on search engines using your personal manager.
- Maximum return on investment (ROI). Compared to traditional means of advertising in general.